Internet Marketing Online Advertising
Internet marketing refers to advertising that happens only online. That means marketing campaigns that companies perform solely online. That means no TV commercials, radio ads, or print ads. Simply put, digital marketing is like but includes some non-internet digital marketing as well. For instance, if you’re on Twitter, your probably advertising your blog or website as well.
So, why should a business focus on internet marketing? First off, internet marketing allows for more direct customer contact. When a company is advertising online, they can actually create lead capture forms right on their website, and the customer can fill it out right then and there. The advertiser does not have to wait for someone to respond, or call them back. The company can send the information to their list right then and there, and drive traffic right away.
Second, internet marketing allows for direct response. Traditional marketing, on the other hand, generally doesn’t allow for that. Companies have to rely on traditional marketing methods like radio, television, print, etc. They also have to rely on “hard” advertising such as classified ads in the newspaper. All of these methods generally require the company to wait for the consumer to contact them. Internet marketing allows companies to reach out to their customers immediately.
Third, internet marketing allows for tracking and statistics. Most traditional marketing methods don’t allow for this. Companies have to spend a lot of money tracking the results of their marketing campaigns. This is done by tracking what types of advertisements are bringing in the most traffic, and what types of advertisements are not converting at all. Not being able to see which advertisements and which web pages are not converting is very frustrating for a company.
Fourth, these marketing tools are readily available for free or for a small fee. Companies can pay for banner ads, pay per click campaigns, and they can even buy leads. With all of these tools at their disposal, it is easy for a business to quickly increase their traffic and profits. Another great way to use these marketing tools is by using social media sites. Facebook, MySpace, and Twitter are all readily available for free.
Fifth, when it comes to internet marketing tools, people are king. You can use twitter, get linked to your website, and gain hundreds of followers all in the same day. While this may seem like a time-consuming task, it can be done to quickly build your online marketing plan. You can also have your twitter followers tell others about your website, products, and services.
Sixth, traditional marketing may not work as well online as it does in a brick and mortar store. Many consumers are comfortable using the internet to research products and services. Because of this, you can take advantage of this fact when it comes to advertising your business.
Seventh, online advertising can be very affordable, depending on which platform you choose. On mobile devices like smart phones and Blackberries, it is possible to display ads on a massive scale for very little money. You may even find that it is cheaper to advertise online than in a traditional setting. This is because there is no face to face interaction with the customer like there would be in person. In a face to face setting, the customer may appear to be more receptive to traditional marketing methods.
Finally, if you have a tight budget, you can use text ads to your advantage. Text ads are essentially the same thing as a banner ad, but they appear in a normal web browser window. If you are familiar with placement ads, you will be familiar with the format in which text ads are displayed. Your ad may appear at the top of the first page in a search engine, or it may appear lower down on the first page. The advertiser only pays whenever someone clicks on the ad.
Finally, while banner ads can help your business, they may not provide as much exposure as text ads would. There are millions of web-pages on the internet, and many of these web-pages are visited by people who wouldn’t know about your business unless you advertised it. Due to this, it is often better to create web-pages that promote your brand and give you an opportunity to reach those who are most likely to purchase from you.
Internet marketing online advertising can be highly effective if done correctly. It can give you the exposure that you need to increase your customer base, and it can help you bring in new business as well. When done properly, internet marketing online advertising can take your business far. However, you should research the various options in order to find one that will work best for your business. With smart phones on every desk, it is easy to stay informed about your business wherever you are.